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Selling a Used Car Online

By: Scott McBride - Updated: 28 Feb 2011 | comments*Discuss
Internet Used Car Online Website Sell

The internet is a powerful tool for selling a used car. An ad in a local newsagent’s window might be seen by a handful of potential buyers and an ad in a local newspaper might be seen by hundreds, but by selling a car online it is easy to reach thousands of potential buyers. The greater the interest in the used car for sale, the greater the sale price can be.

There are two very effective ways of selling a used car online. The first is to post an advertisement on a specialist car website and the second is to use an online car auction website. Both will cost money, but the sale price achieved should make the initial outlay worthwhile.

Using a specialist car website can give sellers access to a huge number of potential buyers. The best of these sites can get more than 10 million users per months and remember, all of these users have a particular interest in cars.

Room For Negotiation

It can cost between £30 and £40 to advertise for two weeks, but that should be long enough to sell most used cars as long as the price is right. It makes sense to set the price just a little bit higher than the amount you would accept for the car. That was there is room for negotiation should you get a buyer who is keen to haggle.

Take a look at ads selling similar cars on the site to get an idea of what yours might be worth and don’t forget to take mileage, age and condition into account. Some specialist car websites will offer a valuation for an additional fee.

When writing the advertisement, be sure to include all the relevant information about the car, including the exact make and model, engine size and body type, year and registration, mileage and colour, how much MoT is left, how many previous owners it has had, what service history is available and what equipment is fitted, such as satellite navigation, alloy wheels and air conditioning. Be honest and mention any faults too.

Add Detail

One advantage online advertising has over newspaper advertising is the amount of information that can be included, so add as much relevant detail as possible. Another online advantage is the number of photographs that can be included. At the very least take photographs of the front and back of the car, a side profile, the dashboard, front and rear seats, inside the boot and the engine bay. Instructions on how to upload these photographs will be given on the website.

The same basic selling principles apply when using an online car auction site, but rather than setting an asking price the seller sets a starting price and allows buyers to bid for the car. A reserve price can be set to avoid the car being sold too cheaply. It is important to include key search words in the ad’s title on an auction site, as this will enable buyers to find your car quickly and easily. Include the make, model, age and colour plus any other positive selling points, such as low mileage or full service history.

Listing Fees

Basic listing fees start at under £10 on auction sites, with optional features costing more. In addition there will be an additional fee when the car sells. This depends on the final sale price, but should be no more than £35.

There are websites that will offer the chance to place a car ad for free, but in most cases these sites have a far more limited reach than the popular ones. To get the best price for a car online, it makes sense to pay a bit for advertising – as this expense and more will be recouped once the car sells.

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